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    Principles of Marketing Study Set 8
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    Exam 11: Integrated Marketing Communications and Traditional Media Marketing
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    _____ Is a Form of PR That Utilizes Crisis Management
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_____ Is a Form of PR That Utilizes Crisis Management

Question 35

Question 35

Short Answer

_____ is a form of PR that utilizes crisis management that is aimed at minimizing any negative effects a company gets from bad publicity.

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