Which of the Following Statements Is True of the Servicescape

Multiple Choice

Which of the following statements is true of the servicescape of an organization?

A) The ambience factor of a servicescape involves how easy is it for the customer to move through the facility and find what they are looking for.
B) The functionality factor of a servicescape refers to factors such as decor, background music, lighting, noise levels, and even scents.
C) A servicescape refers to the space where the employees of an organization communicate with the management of the company.
D) A well­designed servicescape can have a positive influence on the attitudes and perceptions of both the customer and the service provider.