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As Compared to Business­to­business (B2B) Markets, Business­to­consumer (B2C) Markets

Question 76

Multiple Choice

As compared to business­to­business (B2B) markets, business­to­consumer (B2C) markets:


A) have a greater numbers of customers.
B) have customers with larger amounts of money to spend at one time.
C) require more negotiations.
D) are more likely to go for long­term supply chain relationships.

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