George Castilla Willingly Paid $499 for an Android Phone on the Day

True/False

George Castilla willingly paid $499 for an Android phone on the day it hit the market even though it was far more expensive than the cell phones he had bought in the past. He wasn't concerned about the price as he wanted to be one of the first on his campus to have this product. Consumers like George are the target of firms using skimming pricing strategies.