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    Exam 13: Distribution and Pricing: Right Product, Right Person, Right Place, Right Price
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    The Prices Quoted on the Menu of an Upscale Restaurant
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The Prices Quoted on the Menu of an Upscale Restaurant

Question 135

Question 135

True/False

The prices quoted on the menu of an upscale restaurant all end in zeros. Using this approach, the restaurant can signal to its customers that the food it serves is a real bargain.

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