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What Do Mary Kay Cosmetics, the Pampered Chef, and Tupperware

Question 72

Multiple Choice

What do Mary Kay Cosmetics, The Pampered Chef, and Tupperware have in common, if they all hire independent contractors to sell products to their personal networks?


A) They employ intensive distribution strategy.
B) They are multilevel marketers.
C) They earn the majority of their revenue from direct response marketing.
D) They engage in direct response retailing.

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