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CDz, a Local Music and Video Store, Consistently Offers Music

Question 11

Multiple Choice

CDz, a local music and video store, consistently offers music CDs and movie DVDs at a lower price than its competitors. The pricing tactic that CDz uses is:


A) loss­leader pricing.
B) penetration pricing.
C) everyday­low pricing.
D) high/low pricing.

Correct Answer:

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