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As the CEO of Chip City, a Chain of Home

Question 157

Multiple Choice

As the CEO of Chip City, a chain of home electronics stores, Jason is struggling with ways to attract customers to his stores. One of his employee suggests to temporarily reduce the price of a few items in the store below cost to drive traffic into the store. This employee is suggesting the use a(n) _____ strategy.


A) ​everyday­low pricing
B) ​penetration pricing
C) ​loss­leader pricing
D) ​skimming pricing

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