When Peter's Pickles Rolled Out Its New Line of Exotic

Multiple Choice

When Peter's Pickles rolled out its new line of exotic pickles, the managers sat down to do a breakeven analysis. They quickly realized that they need to make a change if the new line was to be profitable in the first year. What did they talk about?

A) They decided to roll out an odd pricing strategy so that they could keep the customer guessing.
B) They discussed whether they should raise the price of the product or decrease costs of production.
C) They decided that their premium pickle line needed prestige, so their pricing strategy will be high/low pricing.
D) They decided that the new pickles will be profitable, if they release the product and then price it based on the demand.