Multiple Choice
Which of the following statements about costbased pricing is most accurate?
A) It determines price by adding a fixed margin to the per unit cost of the product.
B) It determines the price based on the amount consumers are willing to pay for a product.
C) It is an interesting theoretical approach to pricing, but it is seldom used in the real world.
D) It is popular among marketers, because the stability of variable costs makes it simple to apply.
Correct Answer:
Verified
Correct Answer:
Verified
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