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Joe and Chris Are Working on a Book Together That

Question 144

Multiple Choice

Joe and Chris are working on a book together that they plan to publish via a print­on­demand (POD) website. As they sit down to plan everything for their pricing strategy, Chris asks the question, "What price would the customers be willing to pay?" Which of the following pricing strategies is in Chris's mind?


A) Real­world pricing
B) Breakeven pricing
C) Demand­based pricing
D) Cost­based pricing

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