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Crispiez Is a Brand of Breakfast Cereal

Question 104

Multiple Choice

Crispiez is a brand of breakfast cereal. To expand its business and to reach a wider customer base, the company has decided to introduce new flavors of its most popular cereal and to offer different packet sizes. This is an example of _____.


A) line extension
B) brand extension
C) licensing
D) cobranding

Correct Answer:

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