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    Exam 12: Product and Promotion: Creating and Communicating Value
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    _____ Is the Process by Which New Products Spread Throughout
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_____ Is the Process by Which New Products Spread Throughout

Question 87

Question 87

Multiple Choice

_____ is the process by which new products spread throughout a market after they are introduced.


A) Promotion
B) Diffusion
C) Branding
D) Licensing

Correct Answer:

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