As a Product Moves Through the Stages of the Product

Multiple Choice

As a product moves through the stages of the product life cycle, marketers typically find that:

A) sales and profits tend to increase at a constant rate.
B) they must adjust their marketing strategies to reflect changing market conditions.
C) they can maximize profits by sticking to a consistent marketing strategy.
D) constantly bringing new users into the category will keep the sales and profit up and running.