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    Exam 12: Product and Promotion: Creating and Communicating Value
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    _____ Is Usually the Core Goal of Advergaming
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_____ Is Usually the Core Goal of Advergaming

Question 70

Question 70

Multiple Choice

_____ is usually the core goal of advergaming.


A) Brand awareness
B) Word­of­mouth marketing
C) Direct marketing
D) Brand management

Correct Answer:

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