Flip Floppy, a Shoe­manufacturing Company, Created a Marketing Initiative in Several

True/False

Flip Floppy, a shoe­manufacturing company, created a marketing initiative in several countries called "free run" to increase the market for sneakers among adolescents. The company's marketing approach paid off with sales in the first half of 2013 growing nearly 20 percent. The "free run" marketing approach is an example of the consumer market segmentation known as demographic segmentation.