XLent Computers Has One Line of Computers Designed to Appeal

True/False

XLent Computers has one line of computers designed to appeal to hard­core gamers, another line to appeal to people who like to work with video editing, and yet another designed for people who simply like to browse, chat, and e­ mail their friends. This attempt to separate the market according to interests and hobbies suggests that XLent is relying heavily on demographic segmentation.