A Key to Successful Customer Relationship Management (CRM) Is To

Multiple Choice

A key to successful customer relationship management (CRM) is to:

A) develop marketing strategies that are universal.
B) collect, manage, and apply the right data at the right time for the right person.
C) help customers identify new needs­even if they are met by other firms.
D) focus most marketing resources on the pricing and distribution functions of the marketing mix.