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When Firms in B2C (Business­to­consumer) Markets Divide Up the Potential

Question 94

Multiple Choice

When firms in B2C (business­to­consumer) markets divide up the potential market according to consumer attitudes, interests, values, and lifestyles, they are making use of _____ segmentation.


A) behavioral
B) psychographic
C) customer­based
D) demographic

Correct Answer:

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