Which of the Following Statements Is True of Psychographic Segmentation

Multiple Choice

Which of the following statements is true of psychographic segmentation?

A) It is a category that includes the benefits that consumers seek from products and how consumers use the product.
B) It is a vital starting point for most efforts to segment business­to­business markets but is seldom used in business­to­consumer market.
C) It is the act of dividing the market based on consumer characteristics such as age, ethnicity, and gender.
D) It is used by marketers to complement other market segmentation approaches in business­to­consumer markets.