Multiple Choice
Which of the following is a disadvantage of observation research?
A) It tends to be one of the most expensive market research undertakings.
B) It yields no information on consumer motivationthe reasons behind consumer decisions.
C) It generates solely secondary data and ignores primary data.
D) It focuses on what prospective consumers say rather than what they actually do.
Correct Answer:
Verified
Correct Answer:
Verified
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