Many Companies That Want to Collect Data Internationally Find That

Multiple Choice

Many companies that want to collect data internationally find that:

A) undertaking a market research of that magnitude can prove to be too expensive and likely to yield unusable information.
B) it yields little additional insight, because American cultural influences on global consumption are so dominant.
C) they get better results by hiring research firms with a strong local presence in the data collection target areas.
D) telephone interviews are always the most preferred, least expensive, and most accurate way to obtain the desired data.