David Adams Is the Chief Executive Officer of Grand Rocks

Multiple Choice

David Adams is the chief executive officer of Grand Rocks Mining Company. He has convinced the company's board of directors to implement a program which will reduce the company's impact on the environment in which it operates. This will ensure that the abilities of future generations to meet their needs will not be harmed. By doing so, Grand Rocks has embraced the idea of _____.

A) cause­related marketing
B) corporate philanthropy
C) sustainable development
D) planned obsolescence