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    Exam 3: The World Marketplace: Business Without Borders
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    Foreign Licensing Involves a Domestic Firm Granting a Foreign Firm
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Foreign Licensing Involves a Domestic Firm Granting a Foreign Firm

Question 154

Question 154

True/False

Foreign licensing involves a domestic firm granting a foreign firm the rights to produce and market its product or use its trademark in a defined geographic area.

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