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    Exam 3: The World Marketplace: Business Without Borders
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    Foreign _____ Involves a Foreign Firm Buying the Rights to Produce
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Foreign _____ Involves a Foreign Firm Buying the Rights to Produce

Question 16

Question 16

Multiple Choice

Foreign _____ involves a foreign firm buying the rights to produce, promote, and use the domestic firm's trademark/patents in a defined geographical area.


A) investment
B) licensing
C) exporting
D) outsourcing

Correct Answer:

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