A Small Consulting Company in Waikiki, Hawaii Struggles Financially Because

Multiple Choice

A small consulting company in Waikiki, Hawaii struggles financially because of limited access to economic resources. This company decides to get creative and uses technology to build long­term bonds with its current customers and also to reach new customers. This company is using concepts from the:

A) entrepreneurship era.
B) relationship era.
C) production era.
D) marketing era.