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Before Sales of Its IPad 1 Reached Its Peak, Apple

Question 121

Multiple Choice

Before sales of its iPad 1 reached its peak, Apple launched the iPad 2, which took sales from the iPad 1 but also beat competitors' products. This move helped Apple maintain its standing as a leading­edge company in tablet PCs and demonstrates the importance of _____ as a competitive advantage.


A) speed­to­market
B) product research
C) event chain methodology
D) elemental cost planning

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