Dan, the Founder of Four Muddy Paws, Discovered That Dog

Multiple Choice

Dan, the founder of Four Muddy Paws, discovered that dog owners were willing to spend extra money on unique, healthy treats for their pets. The company immediately launched a selection of organic, flavored dog bones. The company also changes flavors and adds new flavors well before its competitors do. Four Muddy Paws uses the concept of _____ to maintain its competitive lead.

A) cost planning
B) speed­to­market
C) customer timing
D) market value