When Significant Improvements in Performance Can Only Be Gained Through

Multiple Choice

When significant improvements in performance can only be gained through radical new designs or new performance-enhancing materials, it is likely that a company is _____ in the S-curve pattern of innovation.

A) at its breakeven point
B) at the problem identification stage of the innovation cycle
C) at the end of the innovation cycle
D) at either the beginning f the innovation cycle
E) at the beginning of its maturity stage