Multiple Choice
Gamma LLC. sells printers and scanners. Recently, some of its products were returned by the customers who were unhappy with the product quality. Gamma is now closely reviewing the complaints to understand the quality issues and come up with solutions. Which of the following concepts is illustrated in the scenario?
A) Proactive customer monitoring
B) Consumer confidence forecasting
C) Rebranding
D) Reactive customer monitoring
E) Customer inertia
Correct Answer:
Verified
Correct Answer:
Verified
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