Which of the Following Tactics Was Not Part of the Fiskars

Multiple Choice

Which of the following tactics was not part of the Fiskars social media strategy?

A) Identify hobbyists and crafters that could serve as brand ambassadors ("Fiskateers")
B) Implement a public relations campaign targeting hobbyists
C) Use blogs to gain feedback on products
D) Hire consultants to help craft a strategy
E) None of the above.