Which Statement Is True

Multiple Choice

Which statement is true?

A) Personas are not required to identify the optimal target audience.
B) The secondary optimal target audience is that segment that is has only one of the three attributes described in the text.
C) There is less competition for the optimal target audience than for other personas.
D) The optimal target audience represents a very small segment of the overall target audience.
E) It is easier to identify the optimal target audience on traditional marketing channels.