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Why Is Twitter a Useful Channel for Building Personas

Question 14

Multiple Choice

Why is Twitter a useful channel for building personas?


A) The hashtag is an important tool for identifying personas.
B) It allows a marketer to listen to what the target audience is talking about, and develop personas based on those topics.
C) The search function allows a marketer to easily study different users and their interests.
D) The ability to directly contact users allows marketers to connect with personas directly.
E) Marketers can develop personas based on the topics most discussed in its Twitter stream.

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