Why Are Review Sites Not Considered an Important Tool for Social

Multiple Choice

Why are review sites not considered an important tool for social media marketers?

A) They don't have that much influence on a consumer's purchase decision.
B) Marketers can't really use review sites as a social channel without risking negative consequences.
C) They are too numerous and scattered to monitor.
D) They are not reliable.
E) Most review sites are too specific to be relevant.