Why Are QR Codes Appealing to Marketers

Multiple Choice

Why are QR codes appealing to marketers?

A) They can be used in-store or on a print advertisement
B) They make a brand appear like an early adopter for using new mobile technology
C) They allow a brand to link mobile computing to location-based marketing
D) A mobile phone can scan them more easily than a bar code
E) They create a gaming mechanism for mobile computing