When Presenting a Social Media Marketing Plan to an Organization's

Multiple Choice

When presenting a social media marketing plan to an organization's top executives, why is it important to include a detailed budget request?

A) It ties spending to identified KPIs.
B) It illustrates that social media is less expensive than traditional marketing.
C) It shows how the overall social media budget will be spent.
D) It shows you've spent time figuring out how specific tactics cost.
E) It is an important part of calculating ROI.