The Effectiveness of Any of the Generic Business-Level Strategies Is

Multiple Choice

The effectiveness of any of the generic business-level strategies is contingent upon:

A) customer needs and competitors' strategies.
B) the match between the opportunities and threats in its external market and the strengths of its internal environment.
C) the trends in the general consumer base and the robustness of the global and industry economy.
D) the firm's competitive scope and its competitive advantage.