Chico's Is a Clothing Retailer That Targets Middle-Aged Women Who

Multiple Choice

Chico's is a clothing retailer that targets middle-aged women who want stylish and appealing clothes that are suitable for the mature figure. Chico's has an extensive customer list, a frequent-buyer discount card, and frequent sales promotions to Chico's customers based on their spending levels. Chico's uses a ____ strategy.

A) focused differentiation based on a buyer group
B) focused differentiation based on a product line segment
C) generic differentiation
D) integrated cost leadership/differentiation