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IKEA Is a Global Furniture Retailer with More Than 300

Question 131

Multiple Choice

IKEA is a global furniture retailer with more than 300 outlets in 39 countries and regions. IKEA focuses on lowering its costs as well as understanding customer needs,especially younger ones. IKEA's international strategy


A) transnational; combination
B) global; worldwide product divisional
C) multidomestic; worldwide geographic area
D) competitive; strategic business unit multidivisional

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