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Which Statement Is Correct Regarding Use of Questionnaires for Audience

Question 29

Multiple Choice

Which statement is correct regarding use of questionnaires for audience analysis?


A) The questionnaire cannot include questions related to beliefs, values or attitudes.
B) The questionnaire should be completed by a group representing a sample of the entire population.
C) The questionnaire must be completed by every audience member in order to be valid.
D) The questionnaire should be lengthy and allow for extended responses.

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