Multiple Choice
A new coffee shop has set up a punch-card system where customers that receive 10 punches (one for each purchase in the shop) will then receive a free drink of their choice. This system is what type of customer relationship program initiative?
A) Engaging customers using social media
B) Product customization
C) Customer loyalty program
D) Product placement program
Correct Answer:
Verified
Correct Answer:
Verified
Q7: CRM implementation failure can be attributable to
Q8: Customer relationship initiatives will?<br>A) Remain largely static<br>B)
Q9: Order cycle time is what type of
Q10: CRM systems can be viewed as substitutes
Q11: Describe why customer service is important. Provide
Q13: Customer service performance should be measured how
Q14: When customer service activities are neglected, this
Q15: Customer A generates $12,500 (on average) of
Q16: "Managing the relationships among people within an
Q17: An audit that allows the organization to