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A Company Estimates That It Retained 1,700 Customers but Lost

Question 38

Multiple Choice

A company estimates that it retained 1,700 customers but lost 250 customers during a customer relationship program. What is the maintenance ratio?


A) 250/1700 = 0.15
B) 1700/(250 + 1700) = 0.87
C) 1700/250 = 6.8
D) 250/(250 + 1700) = 0.13

Correct Answer:

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