Multiple Choice
A regional grocery chain has hired an analytics firm to build models to predict which customers are likely to become long-term customers of the chain's stores. These customers will then be carefully targeted with mailers and other marketing outreach. This is an example of which of the eight key supply chain processes?
A) Order fulfillment
B) Manufacturing flow management
C) Customer relationship management
D) Demand management
Correct Answer:
Verified
Correct Answer:
Verified
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