TABLE 1-1 The Manager of the Customer Service Division of a Major

Multiple Choice

TABLE 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 1-1, the possible responses to the question "How would you rate the quality of your purchase experience with 1 = excellent, 2 = good, 3 = decent, 4 = poor, 5 = terrible?" result in

A) a nominal scale variable.
B) an ordinal scale variable.
C) an interval scale variable.
D) a ratio scale variable.