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The Manager of the Customer Service Division of a Major

Question 115

Multiple Choice

The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products. Which of the following will be a good frame for drawing a sample?


A) Telephone directory
B) Voting registry
C) The list of customers who returned the registration card
D) A list of potential customers purchased from a database marketing company

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