TABLE 12-9 Many Companies Use Well-Known Celebrities as Spokespersons in Their TV

Multiple Choice

TABLE 12-9
Many companies use well-known celebrities as spokespersons in their TV advertisements. A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent. Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson. The gender of the spokesperson and whether or not the viewer could identify the product was recorded. The numbers in each category are given below.

-Referring to Table 12-9, the calculated test statistic is

A) -0.1006.
B) 0.00.
C) 5.9418.
D) 6.1194.