Advertising Campaigns Often Make Exaggerated or Untrue Claims and Hope

Essay

Advertising campaigns often make exaggerated or untrue claims and hope that at least some consumers will believe them. Think of an advertisement you have seen or heard lately that makes claims that are likely exaggerated or simply untrue. Describe the advertisement and highlight the suspect claim(s). Next, using at least three of the ideas presented in the text and/or class, discuss techniques of better listening that would keep the average consumer from falling for this advertisement. Make sure to explain how the advertisement takes advantage of these techniques.