Joan Is Trying to Gather Information on the Membership at Her

Multiple Choice

Joan is trying to gather information on the membership at her Zen Center. She estimates that it will cost around $1,000 to gather the information but expects the information to lead to increased membership revenue of $1,100. Based on this information, Joan should

A) not gather the information since she will only gain $100.
B) gather the information since the net gain will be $100.
C) not gather the information since it will cost money and the Zen Center is a not-for-profit organization.
D) gather the information regardless of the cost.