Zara Strategically Uses Information Technologies to Do All of the Following

Multiple Choice

Zara strategically uses information technologies to do all of the following EXCEPT:

A) Bring new products quickly to market, meeting customer demands
B) Support a continuous flow of information from stores to manufacturers to distributors
C) Maintain a rich, centralized repository of customer data
D) Build silos of responsibilities with limited interaction between store managers, designers and market specialists
E) Keep its inventory levels very low (relative to other retailers)