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LL Bean Is an Online/catalog Retail Company That Aggressively Uses

Question 33

Multiple Choice

L.L. Bean is an online/catalog retail company that aggressively uses tools like instant messaging to communicate with customers regarding potential purchases and uses Facebook for branding activities. This use of technology supports which strategy?


A) IS strategy
B) Business strategy
C) Organizational strategy
D) Mission strategy
E) Social business strategy

Correct Answer:

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